Over the last several years, we’ve seen substantial growth in the cannabis industry. In Massachusetts alone, cannabis users spent nearly $1.8 billion on cannabis products in 2022, up from $1.64 billion in 2021 and almost $973 million in 2020.
As interest in cannabis grows, we’ve seen a significant increase in the number of cannabis brands selling an increasing array of cannabis products. There are also more dispensaries selling these products on their shelves.
As a consumer, the choices can be overwhelming. How do you know which dispensaries — and which products — to choose? What separates good cannabis brands from everyone else?
What Makes a Good Brand?
The best cannabis brands, including dispensaries, tend to have a few traits in common with one another.
1. A Clear Mission
Great brands have a clearly-defined mission or purpose that states why they exist and what sets them apart. The best mission statements resonate with their target audience, creating an emotional connection.
2. Brand Consistency
Brand consistency refers to a company’s ability to present itself the same way no matter where you see it. Whether it’s an email newsletter, social media post, blog article, packaging design, or cannabis dispensary atmosphere, every element of the brand, including tone and voice, personality, and imagery, is the same. That consistency makes a brand instantly recognizable and can help foster a sense of trust.
When a cannabis brand’s products, services, values, and actions align with its messaging, that’s authenticity. Authentic brands are transparent, honest, and consistent with their behavior and communication, which helps build trust and loyalty.
Authentic brands also focus on the needs of their customers. They actively seek out and listen to feedback. They anticipate their customers’ needs and wants and then deliver on them. For instance, a dispensary budtender may offer product suggestions or helpful tips in-store or provide educational content on its blog. By putting customers first, brands improve customer experiences and build loyalty.
5. Positive Customer Reviews
Customer reviews provide a glimpse into the types of experiences you can expect with a particular brand. Whether you’re looking for a dispensary or a cannabis product, take some time to read reviews. The best brands typically have a lot of positive feedback.
6. An Active Presence on Social Media
With an active social media presence, good cannabis brands can maintain their connection with their target audience. Regular posts help to foster engagement, build trust, and allow those brands to stay at the top of their customers’ minds.
7. Awards and Certificates for Quality
Cannabis brands can say anything they want to gain attention. The best brands, however, have the proof to back up their words. They’ve earned awards and certificates recognizing them for high-quality products, customer service, or other achievements.
8. An Assortment of Products To Choose From
There are all kinds of cannabis products available today, including buds, vapes, capsules, tinctures, topicals, and an ever-growing array of edibles. Great cannabis brands offer a good assortment of products, allowing them to meet the unique needs of their target audience.
Customers are growing increasingly aware of their impact on the environment and want to do something about it. Part of that process involves shopping with brands that share their eco-minded values. As such, good brands are looking for ways to reduce their carbon footprints. Sustainability is part of their identity. They’re showing it in their packaging choices, community involvement, partnerships, and a variety of other ways.
Find the Highest Quality Brands at Campfire Cannabis
Campfire Cannabis is a family-owned and operated dispensary that’s focused on our customers and our community. We’re also dedicated to providing only the highest-quality cannabis products from top trusted brands. Visit us online or check us out in person to see what we’re all about.